Briefly in English

Hyvinvoinnin Tavaratalo – Finland's largest online store for health and wellbeing

Hyvinvoinnin Tavaratalo is an online store established in 2004, which is especially known for its comprehensive selection and excellent customer service.
Our selection of over 6000 products and 400 brands includes, for example, health foods, vitamins, organic products, natural cosmetics, sports supplements, weight-control products, and ecological detergents and cleaning solutions. We also offer a range of gluten-free and vegan options!
Our online store has over 130 000 satisfied customers; consumers, companies, and communities. We also ship orders to other EU countries.


The company is owned by Oma Terveys Oy and the company founders, Tomi and Jerry Kottonen. Oma Terveys Oy is a company established in 2015, owned by Terve Media and A-lehdet, which focuses on wellness websites and services. Oma Terveys, for example, publishes, the largest online service for health.
A-lehdet enterprise is a big Finnish media house established in 1933, which, for example, publishes over 20 magazines and well-known lifestyle, beauty, and sport-related blog communities such as,, and
In 2017 our turnover was around 4 million euros and we employ 17 people. Our office is located at Turku (about 150 kilometers west of Helsinki). We have externalized the logistics and storage of our online store to Logitrail Oy.

Deliveries all over Europe

We deliver orders to all EU countries. Shipping rate is 9,95 euros. Easiest way to make an order is take a contact to our customer service. The maximum weight for the order is 35 kg.